Hi, I’m Jim and I want to share why I’ve traded alcohol for cannabis. For years, I used to enjoy a drink now and then. And during the COVID-19 lockdown we’ll let’s just say I perfected my Mai Tai recipe. But these days I turn to cannabis for both anxiety relief and recreational use. Cannabis gives me a boost to my creativity without any of the side effects or empty calories. It’s a healthier choice for me and apparently I’m not alone in making this switch. Let’s take a closer look at how cannabis is reshaping the market and leaving the alcohol industry scrambling.
The Decline of Wine Among Gen Z
According to the New York Post, Generation Z is moving away from wine, and the reasons are clear. Rising costs of living, health concerns, and the availability of cannabis are all factors steering younger drinkers toward alternative recreational choices. Add to that the World Health Organization’s warnings about alcohol’s health risks, and it’s no surprise that this generation prefers something different.
Alcohol Companies Diversifying With Cannabis
The Wall Street Journal highlights a growing trend: alcohol companies are investing in cannabis to stay relevant. Canadian cannabis company Tilray Brands, for example, has purchased several American craft beer brands. This move could allow them to introduce marijuana-infused beverages in the future, especially if federal legalization progresses in the U.S.
The Rise of Non-Alcoholic Alternatives
The Financial Times reports that no- and low-alcohol beverages are gaining traction as consumers prioritize health and moderation. The demand for these alternatives is surging, driven by millennials and Generation X seeking healthier lifestyles. This movement shows how societal attitudes are shifting, with cannabis being a big part of this change.
As these stories show, the alcohol industry is facing a major shake-up. With cannabis on the rise and younger generations embracing healthier lifestyles, Big Liquor is starting to feel the pressure. For me, the choice to switch from alcohol to cannabis has been transformative, and it seems many others are finding the same.
Let’s keep the conversation going. What’s your take on this shift? Are you seeing it in your own life or community?